Your Lifestyle

Liz Erb Firmstone, Realtor®
Serving The Iowa City Metro Area
Connect - 319.541.5292
Finding Your Place...
Is all about the lifestyle you want to live!

Iowa City - Coralville - North Liberty Real Estate

Iowa City Metro Realtor & Broker-Owner

Who I Am

Iowa City Realtor | Liz Erb Firmstone, Realtor

Liz Erb Firmstone, Realtor - Broker/Owner

Copyright © Liz Erb Firmstone Real Estate, LLC

Honesty, Integrity and Trust, are not a part of my brand by necessity or by accident, they are who I am. Firmstone Real Estate represents my personal ethics and values and my personal ethics and values are the foundation from which I manage my real estate brokerage.

My vision for Firmstone Real Estate is always to lead, guide, and move people into a place they love to call home and to make their lives better after we have worked together than it was before we met. I have built my business with you in mind and am always working to humanize the way I work with people.

My passion is helping people create a home where they can feel content, relaxed and calm within, so that they can enjoy and grow their families, their lives, and the communities in which they live. When our efforts and energies are focused on this goal, you will be amazed at how the process of buying or selling your home flows easily and falls into place. There are many decisions, collaborations and choices involved with finding a place to call home, and therefore I consult and strategize with you to work through these stages within whatever length of timeframe you need.

I am Liz Erb Firmstone and I am ready to meet you whenever the time is right for you!


With over 25 years of experience in business and real estate, Liz brings a wealth of skills and talents to Firmstone Real Estate. Business and negotiation skills are necessary in real estate to successfully lead, coach, counsel and direct clients to the best outcomes for their individual situations. An excellent realtor will have the business skills to handle all of the curveballs and unexpected situations that may come along with buying and selling real estate. You want a realtor with the expertise and knowledge to make sure you have the best possible experience when buying or selling a property.

Finding your place is all about the lifestyle you want to live. The sense of community, the feel of the neighborhood, the quality of the schools, the nightlife, and the proximity of family are the important factors when it comes to finding your place. Your home should support the life you want to live.

As your lifestyle Realtor, my priority is to match your lifestyle to the perfect community and property by assessing your needs and tailoring my service to your individual goals. Whether your property search includes good schools, arts and entertainment, a golf course, the waterfront, historic property or something that combines the above and more, I will pinpoint the ideal property that meets your desired lifestyle. I bring a wealth of market expertise and local knowledge to ensure my clients receive the best service and customer care in finding their lifestyle home and community.

I have a depth of knowledge and experience with the homes and communities within the Iowa City Metro. I am fortunate to live, work, and play in this wonderful metropolis, and I want you and your family to enjoy all the lifestyle benefits this region has to offer too.

I understand that buying or selling a home is more than just a transaction; it's a life-changing experience. That's why as a highly dedicated Real Estate professional, I am committed to providing exceptional, personalized service for all of my clients. I take great pride in the relationships I build and always work relentlessly on your behalf to help you achieve your real estate goals.

Liz Firmstone Realtor Certified Residential Specialist
I am a Certified Residential Specialist. The Certified Residential Specialist (CRS) designation is the highest credential awarded to residential sales agents, managers, and brokers. The CRS designation is awarded to experienced REALTORS who complete advanced training and meet rigorous professional requirements.

Liz Firmstone Realtor Certified Residential Specialist

I am honored to have received the Commitment to Excellence (C2EX) endorsement from the National Association of Realtors® which is the benchmark for Realtor standards and professionalism. Firmstone Real Estate embraces the principles and practices of C2EX and has adopted the core compentencies into our real estate brokerage to serve our customer-clients with fulfilling their real estate needs.

Liz Firmstone Realtor Certified Accredited Buyer Representative
I am a certified Accredited Buyer Representative. The Accredited Buyers Representative (ABR) designation is the benchmark of excellence in buyer representation. The ABR designation demonstrates the moral commitment to providing outstanding service for real estate buyers.

Liz Firmstone Realtor Certified Seller Representative Specialst
I am a certifed Seller Representative Specialst. The Seller Representative Specialst (SRS) designation is the premier credential in seller representation. It is award by the Council of Real Estate Brokerage Managers (CRB) to Realtors who demonstrate the knowledge and skills essential in professionally and ethically representing sellers.

I also hold a Certified Negotiation Expert (CNE) designation, which assures my clients that they are working with a professional who understands all the complexities of real estate negotiation competitive bargaining in the home buying and selling process.

The Graduate Realtor Institute (GRI) designation denotes in-depth training in legal and regulatory issues, technology, professional standards, and the sales process.

My Promise To You...

Honesty, Integrity, and Trust ‐ these are the tenets of my promise to you and your family.
      Honesty ‐ I will always be honest and straight forward with you in everything I do as your Realtor.
      Integrity ‐ I provide exceptional professional service every time ‐ not just some of the time.
      Trust ‐ When I say I am going to be there or perform a service that you have requested me to perform ‐ I do it! No excuses.
My Values...

I value honesty, integrity and hard work, and you will find me to be a great listener with your best interests in mind.

I believe it is important to engage clients in the decision making process and provide them with the information they need to make good choices. You deserve a home that will function well for you and meet your specific needs and lifestyle.

Holistic Approach

As your Realtor, I am dedicated to enhancing your quality of life and health by focusing on the well-being and livability for you and your family throughout your real estate experience. I unite traditional selling and buying of real estate, with a holistic approach of taking your well-being as a whole person into account - paying special attention to the physical, mental, emotional, and soulful health of you, your family - and all concerned, by assisting, guiding, and counseling you through the real estate experience as you make lifestyle choices in finding your place.

The holistic approach is not a Realtor certification or designation within the profession...but it is how I personally practice Real Estate. Why? Because it is "client-centered" and you want a real estate "advisor" who invests their time consulting, negotiating, and organizing the details of your transaction to your satisfaction and comfort.

Please review our Client Testimonials to gain a much deeper perspective with our holistic approach of taking your well-being as a whole person into account with serving you and your real estate experience.

Professional Degrees

I hold an Industrial Engineering degree from Iowa State and an MBA in Marketing from DePaul University, and utilize both of these skill sets in the process of evaluating properties and using market data to assess property values to assist you in finding your place.

I grew up in Northeast Iowa, and many years ago I relocated our family to Iowa City. We love living and working here and appreciate the great lifestyle the Iowa City Metro has to offer.

In addition to the excellent service I personally provide, by choosing Firmstone Real Estate® you gain valuable expertise that will ensure a smooth transaction from beginning to end.

My Business Partner!

I know that buying or selling a home is one of the most important decisions you will ever make and I am committed to help make that experience as efficient and successful as possible.

I have a wonderful business partner working with me to provide a broader level of service and expertise to effectively deliver problem-free services for all of my buyers and sellers. He is a seasoned professional with years of experience that assists me with delivering the most comprehensive and timely services to you...and all my clients.

Bob Grigsby, MA | Business Partner
Administrative and Digital Marketing Coordinator
Firmstone Real Estate®
Direct: 319.936.7704
Email Address: bob@lizfirmstone.com

Bob is my business partner and oversees/handles the day-to-day operation of all client transactions — from coordinating appointments, listing presentations and purchasing agreements to arranging dates and times for open houses, inspections, the preclosing walk-through, and the closing — Bob is there every step of the way.

Bob also manages and coordinates all the marketing of our clients' listings through cutting-edge digital syndication and distribution marketing platforms to get your home the online exposure it requires to get in front of buyers who are looking to live the lifestyle your home provides. We work closely together to get your home sold quickly and for the best price.

Bob holds a BA in Social Science and an MA in Sociology/Social Psychology. He is a digital marketing expert with over 16 years of experience in omni-channel digital marketing design and development, having built very successful integrated marketing campaigns for a wide range of clients in the real estate, financial mortgage, insurance, educational, economic development, technology, and holistic health industry sectors.

Liz Firmstone, Your Lifestyle Realtor
Liz Erb Firmstone, Realtor®
Broker / Owner | Firmstone Real Estate
BS Industrial Engineering | MBA Marketing
Certified Residential Specialist (CRS)
ABR, SRS, CNE, GRI Graduate

Iowa City Realtor | Liz Firmstone
265 N. Westminster St.
Iowa City, Iowa 52245
Direct: 319.541.5292
Email: liz@lizfirmstone.com

Licensed to sell Real Estate in the State of Iowa
Iowa City Realtors | Liz Firmstone

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Whether you are looking for recreation, fine dining, cultural events, arts and entertainment or quality schools, health care and healthy living, the communities of Iowa City, Coralville and North Liberty offer an abundance of choices for living the lifestyle you desire and in the home you deserve.


Wellness and healthy living goes far beyond just exercising and eating right, wellness and healthy living also includes whether residents have access to the amenities that support the lifestyle they want to live.

Availability and access to quality lifestyle amenities are key when looking for the home and community you desire. Each community within the Iowa City Metro area has its own distinct wellness and lifestyle amenities that offer residents and visitors unique features and interests that draw Millennials, Boomers, and the Golden generations to live, work, and play in these charming communities.

It's All About Lifestyle

The lifestyle you want to live is connected to the community you want to live in, and the home you want to buy.

That's why I'm committed to helping you make the right choice in finding your place. ~ Liz